The New Jersey Licensed Beverage Association (NJLBA) is a vital statewide organization dedicated to supporting on-premise licensees. Through providing crucial education and guidance on effective and profitable trade practices, the NJLBA serves as a strong and influential advocate for its members. By representing their interests to the Legislature, the Division of Alcoholic Beverage Control, state and federal governmental agencies, and the general public, the association establishes a robust, positive, and highly regarded image for the industry.

We collaborate directly with our members and affiliate partners to bolster our continually expanding industry. The NJLBA’s mission is to educate, advocate for, and provide support to its members, ensuring the long-term viability of the alcoholic beverage industry. Since 1933, we have proudly represented on-premise beverage retailers, the cornerstone of the hospitality industry.

 The Original Tavern, Bar and Restaurant Association of New Jersey, established in 1933.